Brand & Storytelling
I’ve been making things for a while — brand systems, photo shoots, event experiences, the occasional label for a can of cocktail yams. The work on this page comes from a few different worlds, but the through line is pretty consistent: things should look right, feel intentional, and fit the context they live in.
Four years of ongoing design, photography, and creative production for a themed San Francisco rum bar — event systems, sales collateral, merchandise, and cocktail photography.
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Four years of ongoing menu design, seasonal production, and marketing for a warm, contemporary San Francisco restaurant and bar — now expanded to Palo Alto.
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Vintage Americana holiday programming that kept the brand intact.
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A 34-day immersive Halloween activation conceived, designed, and produced solo on a $2,500 budget — an original fictional universe with a physical, followable paper trail.
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Four years of cocktail photography for an adventure-themed bar in San Francisco — dark, dramatic lighting built into the bar's visual world.
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Led and shot the full menu campaign for Horsefeather's Palo Alto opening — a cleaner, more contemporary take on the original San Francisco brand.
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Brand identity and social media template system for San Francisco's first competitive foam dodgeball league.
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