Horsefeather – Photography
Led and shot the full menu campaign for Horsefeather's Palo Alto opening — a cleaner, more contemporary take on the original San Francisco brand.
As Horsefeather Palo Alto prepared to open, I led and photographed a menu shoot capturing the full food and beverage program. While the location builds on the visual identity established at the original San Francisco restaurant, the Palo Alto space was designed to feel more modern and contemporary. The shoot aimed to reflect that evolution—maintaining the warmth and distinct character of the brand while introducing a cleaner, more current aesthetic. The resulting images were used across the website, menus, and promotional materials for the opening.
Site photos
